PICNIC-Podcast by Ipswitch

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Marketing Automation Importance



In this week's PICNIC episode, we will welcome Robert Woodbury Jr, Ipswitch Global Marketing Programs Manager.

Robert joined Ipswitch in February 2016 and currently manages the creation and execution of global marketing programs for Ipswitch. Robert’s role at Ipswitch began as a member of the Demand Generation Team, focusing on Data Management and International Marketing program execution. Throughout his time with the Ipswitch Marketing Team, his experience managing two Marketo instances along with multi-channel marketing initiatives, has made him a valuable and proven Marketing Operations professional.

Outside of working at Ipswitch, Robert enjoys spending time with his two cats: Oliver and Pumpkin, watching all Boston sports teams, and enjoying his favorite cold brew coffee.

At the occasion of today’s episode, we will answer one key question: Why is marketing automation important to any (IT) organization?

15 Key Attributes of Modern IT Operations



In Today’s PICNIC episode, we will welcome Bojan Simic, Founder at Digital Enterprise Journal.

Bojan Simic is Founder of Digital Enterprise Journal, a media and research firm focused on digital transformation and the business value of technology deployments. Bojan has been an analyst and entrepreneur in the enterprise technology industry for more than 10 years.

As an industry analyst, Bojan has interviewed tens of thousands of IT and business professionals from end-user organizations and has published more than 100 research reports. Bojan is frequently quoted in leading industry publications and he has presented his research findings at hundreds of market-facing events.

Prior to launching Digital Enterprise Journal, Bojan was President and Principal Analyst at TRAC Research, a market research and analyst firm specializing in IT performance management.

Simic holds a B.A. in Economics from Belgrade University in Belgrade, Serbia and an M.B.A. from McCallum Graduate School of Business at Bentley University.

At the occasion of today’s episode, we will talk about IT Operations Attributes and answer questions such as:

  • What is the difference between artificial intelligence and machine learning?
  • What are the key drivers for organizations for modernizing IT operations?
  • What are some of the key changes that you have been seeing in this market over last few years?
  • What is the business impact of modernizing IT operations?
  • What types of technology capabilities are critical for modern IT operations?
  • Does digital transformation change the role that IT operations play in the enterprise?
  • Can modern IT operations make the IT more strategic and how?

Security Analytics, and the application of machine learning to security analytics



In Today’s PICNIC episode, we will welcome Mike Paquette Director of Product, Security Market at Elastic.

Mike joined Elastic in 2016 from Prelert, where he'd been VP of Products for Prelert's machine learning technology.  Mike's focus at Elastic is to help users and customers succeed with security-related applications of the Elastic Stack.  Mike has over 30 years of technology product development experience, including leadership roles with several startups.  He has worked in development of SIEM solutions, and spent 14 years developing and bringing to market network IPS and DDoS Defense solutions at Top Layer Security, where he also led development of network monitoring solutions.
Mike has written white papers on IPS and published security-related articles in Health Management Technology Magazine, ISSA Journal, Dark Reading, HowToLearn.com, and other industry publications. He has a BSEE from Boston University and is co-author of a patent on DDoS protection.

At the occasion of today’s episode, we will talk about Security Analytics and their application with machine learning. It is the right time to ask ourselves:

  • What’s the difference between artificial intelligence and machine learning?
  • Are there multiple types of machine learning?
  • Is Artificial Intelligence going to reduce the number of people needed in security analyst jobs?
  • Can machine learning be used to detect threats?
  • Can machine learning be used to identify malicious software?
  • What’s the story behind ramsonware?

Investing in innovation in IT analytics.



In Today’s PICNIC episode, we will welcome Dennis Drogseth, EMA (enterprise Management Associates) Vice President.

Dennis joined EMA in 1998 and currently manages the New Hampshire office. Dennis brings over thirty years of experience and supports EMA through leadership in Business Service Management (BSM), CMDB Systems, automation systems and service-centric financial optimization. Dennis also works across practice areas to promote dialogs across critical areas of technology and market interdependencies. Prior to this, Dennis helped to build the network management practice area at EMA. 

At EMA, Dennis has pioneered research in converging management strategies such as performance/availability and integrated security. Another focus is on changing organizational dynamics in IT, such as issues between the service desk and the operation center, and the emergence of a cross-domain, “service management” organization in more mature IT organizations. Dennis works extensively with vendor clients to help establish meaningful product positioning within an overcrowded marketplace, as well as with IT clients seeking to establish effective baselines for strategic management initiatives. He is a speaker on many management related issues. 

Prior to joining EMA, Dennis worked to develop marketing strategies and new business models for Cabletron’s SPECTRUM management software. He initiated a pilot program for a new software marketing organization based on a flexible, entrepreneurial dynamic. Dennis also coordinated a broad marketing effort to reposition SPECTRUM away from element management toward a robust SLM niche. Before Cabletron, Dennis spent 14 years with IBM in marketing and communications, including a year of international consulting on best practices for bringing networking solutions to market. 

At the occasion of today’s episode, we will talk about Investment in IT Innovation and Analytics and will cover points and questions such as:

  • What is advanced IT analytics and how is it different from IT operational Intelligence?
  • Why did Dennis choose to do a buyer’s guide in this area?
  • What’s was required to participate? What technologies in specific was he looking for?
  • What he discovers any surprises in the course of the research? If so, what were they?

How does he see the AIA arena evolving in the next two years?

IT in the News



In Today’s PICNIC episode, we will welcome Greg Mooney, Ipswitch Evangelist.

Greg joined Ipswitch 2 years ago as a technologist and data geek with over 10 years of background in tech industry. He has worked in a variety of industries as an IT manager and software tester. Greg is an avid writer on everything IT related, from cyber security to troubleshooting. He hosts two podcasts, Defrag This and The Data Transfer Show.

Today’s episode will be the occasion for Greg to discuss with our host about recent IT news and trends. Make sure to listen to the live podcast and give us a phone call if you have any thought or comment about the on-going discussion.

What’s Up Cloud?



In Today’s PICNIC episode, we will welcome Jeff Kaplan, THINKstrategies, Inc. Managing Director, www.thinkstrategies.com, the only strategic consulting firm focused entirely on the business implications of the transition of the technology industry from a product-centric to services-driven solution model, including Software-as-a-Service (SaaS), Cloud Computing and Managed Services, and how organizations can leverage these trends to capitalize on Big Data and the Internet of Things (IoT).

THINKstrategies helps IT/business decision-makers with their sourcing strategies; solution providers with their go-to-market strategies; and venture firms with their investment strategies.

Kaplan is also the Founder of the Cloud Computing Showplace (www.cloudshowplace.com), the largest, vendor-independent, online directory and best practice resource center regarding SaaS, Platforms-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS), including Managed Services.

Kaplan is also the host of the Cloud Innovators Summit executive forum series, www.cloudsummits.com, including the Connected Cloud Summit, Cloud Channel Summit and Cloud Analytics Summit.

Kaplan has over 30 years of experience in the high-tech market. He began his career as an industry analyst at IDC, Dataquest and META Group. He then held marketing positions at International Network Services (INS) and InterOPS Management Solutions.

At the occasion of today’s episode, we will know about Jeff’s on-going research on cloud.

This will be a great discussion to learn about this new hybrid world trends as well as what alternatives users have to take advantage.

IT Horror Stories



In Today’s PICNIC episode, we will welcome George General, Ipswitch’s Senior System Engineer.

George has been working for Ipswitch for 5 years. His role on the team is to specialize in network connectivity for the LAN/WAN, network security, and network monitoring. Prior to that George was in the Army for 12 years specializing in Network Operations (NETOPS) as a Chief Warrant Officer. This consisted of routing, switching, COMSEC, satellites, network security, and spectrum management.

At the occasion of today’s episode, we will better understand what a helpdesk team-member typical day looks like as well as learn from George’s best and weirdest IT help requests, not to say stories!

Collaboration, Shared Tools and Security – What is it?



In Today’s PICNIC episode, we will welcome Eric Turnquist, Ipswitch’s Senior Director of Information Technology.

Eric is a 20-year veteran of IT, with a passion for IT transformation. He joined Ipswitch in June of 2015, where he has focused on building the IT team to align with the changing current and future needs of Ipswitch. Eric’s technical experience is focused mostly on virtualization, storage and mail systems within a wide range of industries and company sizes.

At the occasion of today’s episode, we will listen to Eric’s extended experience and best practices/advices to learn about:

  • How much of his time is spent on maintaining existing apps vs new projects?
  • What kinds of things he is attending to in that time?
  • When talking about enterprise applications, why is/are a solid understanding of the desired business outcome as well as end-user use cases needed?
  • What about the need for collaboration?
  • Examples of something that went really well because there was solid collaboration?
  • Example of something that didn’t go so well because of a lack of collaboration?
  • When working on a roll-out – what is the biggest fear?
  • How to prevent that from happening?
  • Any lessons learned to share with peers?

What’s up on Network Security in 2018



In Today’s PICNIC episode, we will welcome John Stewart, Ipswitch’s Network Infrastructure and Security Director.

John has been an IT professional since 1995, with responsibilities involving security for most of that time He attended his first SANS conference in 1997, which opened his eyes to many security risks. He has been with Ipswitch since 2010, and works out of the Madison office.

John has more than 14 years of experience implementing a diverse range of technologies with a focus on IT infrastructure, offering a great level of communications at all levels of technical expertise and is a continuous learner who loves discovering and implementing technologies which improve business operations while containing costs. His key specializations are: Virtualization, VMWare, ESX, VirtualCenter, VMware Certified Professional (VCP), Windows, Linux, Solaris, Cisco IOS, CatOS, LAN, WAN, routing, switching, wireless.

At the occasion of today’s episode, John will use his extended experience to share his Security best practices and advices to be trained on:

  • the kind of attacks IT teams should be prepared to face today and tomorrow:  this includes marekting
  • the best defenses they should have in place
  • the approach he recommends on taking network sercurity up a few notches in 2018

Top 3 challenges of managing a small IT Team




In Today’s PICNIC episode, we will welcome Rachel Simone, Ipswitch’s Vice President of Enterprise Applications and Technology.

Rachel joined Ipswitch in February 2015 and has more than 25 years of experience in managing IT teams. She leads the company's IT team and infrastructure, focused on simplifying and automating business operations to facilitate long-term competitiveness and revenue growth, building a high-performing team to create "best in class" IT systems, designing unified CRM instances and tools, and aligning major IT projects with the company business growth strategy.

Prior to Ipswitch, Rachel held VP roles at Housing Partnership Networks, Dassault System Solidworks Corporation and Management Positions at Myteam Inc., MRO software, State Street Bank & Trust and Thomas Cook Travel. Rachel has built herself a strong reputation for defining and executing enterprise technology strategies and solutions that enable business goals, reduce costs, improve efficiency, enable organization goals and optimize technology investment.

At the occasion of today’s episode, Rachel will use her extended experience to share her management tips and tricks on:

  • how to manage a small IT Team
  • how to keep up with a lean IT team
  • how to optimize the team efficiency
  • how to keep your team happy and up to speed with new tools
  • how to face/deal with new tools, consolidation, CRM update
  • how to get things done?

We will also be able to hear about what Rachel has learnt since her first job, what is the most unbelievable situation she has ever faced in her career or what is the worst case/worst story she had.